Research blog: Music Video Conventions

 Hey everyone welcome back it’s Mela! The song genre that my group and I selected was R&B and SOUL. The conventions for this genre's music videos are ideally the same. The music videos generally feature slow or fast, emotional beats, and often feature powerful lyrics and stories. Here's the research we did on different music videos in the R&B genre. 



All the stars - by Kendrick Lamar and SZA.

CAMS

• Wide shot.

• Medium shot.

• Close-ups.

• Extreme Close-ups.

• Over the shoulder shot.

• Eye Level shot.

CLAMPS

• Props: Ex. Phones, headphones, or journals.

• Costume(s): Tend to be simple and usually corresponding colors.

• Location(s): Old town, empty white field with panthers, black room filled with stars.

SOUND

• Non-Diegetic Sounds: The music video song.

• Diegetic Sound.

• Dialogue: Usually the intro to the music video before the song starts.

EDITING

• Slow transitions.

• Reverse Shot.

• Dim coloring.


I feel it coming - by The Weekend.

CAMS

• Medium close up.

• Wide shot.

• Close up.

• Low angle.

• Two shot.

• Extreme close up.

• Aerial shot.

CLAMPS

• One outfit: dark clothing.

• Sunset lighting.

• Setting: On the moon - in space.

• Props: Statue and a ring.

SOUND

• Diegetic.

• Non Diegetic.

• Ambient sound.

• Sound motif.

EDITING

• Jump cut

• Fade out

• Shot reverse


Like I want you - by GIVEON.

CAMS

• Medium close up.

• Wide shot.

• Close up.

• Extreme Close-ups.

• Over the shoulder shot.

• Eye Level shot.

• Two shot.

CLAMPS

• Props: Ramen cup and a chair.

• Sunset lighting.

• Settings: Open field with sunset, White room, and in a car.

SOUND

• Ambient sounds

• Diegetic sounds

• Non-Diegetic sounds

• Sound motif

EDITING

• Slow transitions.

• Dim coloring.

• Jump cut


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